MEET OUT CEO, HOW HE MADE ZDEER XIAOAI INTO A SUPERSTAR

ZDEER Xiaoai Smart Moxibustion Box, a product that redefines the concept of health preservation. Use the geek spirit to create geek health products, intelligent temperature control, wireless portable, so that moxibustion health care can be enjoyed at any time.

On May 21, 2019, the 2nd generation smart moxibustion box of ZDEER Xiaoai was launched in Xiaomi Youpin crowdfunding. After 14 days, the crowdfunding amount reached 10.43 million yuan, and the number of participants exceeded 180,000 of which 36,000 were fully supported.  All in a sudden, it became the double champion in smart health products selling and the amount of crowdfunded.

Behind these achievements, what is the uniqueness of the Xiao Ai Smart Moxibustion Box in the field of smart health preservation? To this end, we interviewed Jiangtao Zhu, the founder of ZDEER.

Q: What is "geek health"?
A: Starting from the extreme, paying tribute to the geek spirit. Through continuous innovation, we will break the routine and make a moxibustion product that is safer, more convenient, more advanced and simpler for the whole family, so that health preservation is no longer limited. This is what we define as "geek health".

Q: What is the origin of this concept?
A: In the early years, the "geek spirit" swept the world. It was the pursuit of technology and innovation. But behind the pursuit of this kind of "geek", what is often overlooked is people's attention to their own bodies. You can see that today's young people, especially Internet people, work desperately, and have various physical problems at a young age. Work is important, but body is equally important. Since everyone pursues "geeks" at work, why don't we also pursue "geeks" in terms of physical health? Therefore, the concept of "geek health preservation" is here.

Q: What philosophy do you promote "geek health" based on?
A: We promote the use of geek spirit to make geek health products, and use the scientific attitude of geeks to properly maintain health.

Starting in 2013, Jiangtao Zhu, who was still a graduate student at Wuhan University of Technology, started the entrepreneurial journey of ZDEER Technology, and his attention to the medical field was even earlier.

Q: When one person talks about the word health preservation, it should be the impression of middle-aged and old people, but if you are a young man, would anyone think that there is a big contrast?
A: Health preservation seems to be a term that is "separated" from young people, but this intelligent health preservation industry is very new. It is about technology and innovation. It does not distinguish between young and old. My personal character is relatively open and positive, and I always maintain a curiosity and enterprising spirit for work and life. In our team, most of them are young people who are as motivated as me.

Q: What have you experienced during your personal growth?
A: When I first entered university in 2008, my father passed away due to illness and started to pay close attention to the medical situation. Later on, for making a living, I embarked on the road of entrepreneurship on campus; after graduation, I worked as an assistant to the general manager of Henan Sida Electric Power Company, learning about business management.

Q: What was the reason that prompted you to finally choose the medical field?
A: The death of my father had a significant impact on me. At that time, I began to pay attention to the medical field.
Deeply cultivated in the moxibustion industry for many years, the ZDEER Xiao Ai smart moxibustion box has solved the problem of the limited development of traditional moxibustion. The combination of moxibustion + AI artificial intelligence has specifically solved the problem of smoke and fire burns.

Q: There are so many forms of health preservation, why did you choose moxibustion for health preservation?
A: Moxibustion is a tool for ordinary people’s daily body conditioning. It has a long history. However, due to various factors, it has not been widely promoted. We hope that moxibustion can be better maintained. Popularize to the masses of people, after all, health preservation is a problem that everyone must face.

Q: Compared with the traditional moxibustion regimen, what are the characteristics of the Xiao Ai Smart Moxibustion Box?
A: The biggest feature of the Xiaoai Smart Moxibustion Box is that it is smoke-free and flame-free. Traditional moxibustion is constrained by historical conditions. Moxibustion can only use open flames. This is only for modern society. Open flames and smoke not only bring potential dangers to people, but also have higher requirements for the use of technology, coupled with changes in the concept of modern consumer groups, People are paying more and more attention to environmental protection and other factors, and the emergence of smokeless and flameless moxibustion box needles is particularly important.

In addition, the Xiao Ai Smart Moxibustion Box incorporates more modern smart technologies, such as wireless portability, Bluetooth control and other functions, making it more convenient for consumers to perform moxibustion conditioning anytime, anywhere. Completely break the limitations of traditional moxibustion due to time and space and environmental restrictions.

Q: Is the effect of smart moxibustion the same as that of traditional moxibustion?
A: This question is the core of our research and development of Xiao Ai, and it is also the first to be questioned in the future market acceptance. Our understanding is: traditional moxibustion has a very good mechanism of action, but it is burned by smoke and open flames. The problem of moxibustion makes the use of moxibustion very limited in the space and environment, and it is not easy to be accepted by more people.

At the beginning of the research and development, we began to collect a large amount of scientific research literature, a large amount of research on the working principle of moxibustion, and a large number of comparative experiments. The rational effect, the warming effect of moxibustion, and the optical effect of moxibustion are developed on the basis of these three effects, so as to ensure the effect of moxibustion.

In the era of the Internet, ZDEER is committed to researching the principles of moxibustion and integrating the principles of moxibustion to develop ZDEER Xiaomoxie, making it possible for moxibustion + AI artificial intelligence, which not only solves the problem of smoking The problem of burning with open flames has also expanded the market acceptance of moxibustion, and at the same time, more young people's needs for scientific health preservation can be solved.

To open the market and win the trust of consumers, the ZDEER Xiaoai smart moxibustion box has become a star product of Xiaomi Youpin crowdfunding. In addition to its excellent product quality, it is also inseparable from the marketing strategy behind it.

Q: What do you think about the success of the Xiaoai Smart Moxibustion Box in Xiaomi Youpin's crowdfunding?
A: The Xiaoai Smart Moxibustion Box became the star product of Xiaomi crowdfunding this time. We can say that we were expecting it. First, we have confidence in our products. Second, in the early market research, there is no smart health care field yet. A product that addresses the pain points of consumers like ours appears. We believe in our products and the development potential of this industry.

Q: Do you also adopt a different marketing strategy behind this?
A: On Xiaomi Youpin, the crowdfunding price of Xiaoai 2nd Generation Smart Moxibustion Box is less than 300 yuan. Compared with thousands of health-preserving smart products, Xiao Ai's pricing is very close to the people. Health preservation has existed since ancient times and everyone needs it. What we want to do is a product that can be affordable by consumers. Breaking down the industry price barriers and popularizing sales prices, so that more people can increase the universality of moxibustion through exposure to moxibustion, awareness of moxibustion, and love for moxibustion. This is our marketing strategy and our original intention.

Q: What made you choose Xiaomi Youpin?
A: I have been a fan of Xiaomi for nearly 9 years. Xiaomi Youpin has always insisted on "moving people's hearts and fair prices". This is the operating philosophy that Xiaomi Youpin has always adhered to, and it is also the philosophy that we have always insisted on making products by Xiao Ai.
Relying on advanced R&D technology and rapidly growing market share, ZDEER Technology occupies a leading position in the field of health and intelligent health care. In the face of future development, it will adhere to the development path of scientific health care.

Q: What is the positioning of ZDEER Technology?
A: ZDEER Technology has always taken product innovation as the core of its development, and has advanced technology ahead of the industry, and because we entered the market earlier, quickly occupied the market with our own product advantages to win the opportunity. These are all that we can occupy health, an important reason for the position of the leader in the field of smart health. The Xiao Ai Smart Moxibustion Box has been developed to the third generation, and we will continue to lead the industry forward through technological innovation.

Q: How do you view this industry?
A: With the popularization of the concept of health preservation, more young people have become enthusiastic followers of "health preservation". In terms of money, they are more willing to invest in their bodies than the elderly, and in terms of concepts, they are more likely to try new things. The entire health care industry has gradually shifted from middle-aged and elderly health care and health care to youth health care and health care centers. The influx of young consumers has made the health care industry more dynamic and more developmental. In general, this industry is full of potential.

Q: For the future, what development plan does ZDEER have?
A: We adhere to the research and development road of scientific health preservation, advocate the concept of scientific health preservation, and use the spirit of science to correctly view health preservation. We will use scientific methods in the field of traditional moxibustion and smart moxibustion to develop in-depth development that meets the needs of modern people.